…with expanded prizes and bigger opportunities
MTN Nigeria has unveiled Season 2 of its reality music competition, Next Afrobeats Star (NAS), following the success of its inaugural edition, which discovered and rewarded some of Nigeria’s brightest emerging music talents. Produced in partnership with Ultima Studios and ONErpm, the competition returns with an expanded prize package and a renewed search for Nigeria’s next Afrobeats star.
Making remarks on the return of the show, Emamoke Ogoro, General Manager, Brands and Communication, MTN Nigeria, said Next Afrobeats Star reflects the company’s commitment to empowering young Nigerians by creating platforms that transform talent into opportunity.
“Season 1 was our proof. Our contestants did not simply gain exposure; they released original muisc now available on major global streaming platforms. They left the competition owning their intellectual property, with industry credentials and meaningful relationships in a music industry that now knows their names.
“As we return for Season 2, the most significant change is not the size of the prize; it is the size of the door it opens. We are opening that door even wider by connecting grassroots talent to a national stage,” she said. She added that, beyond entertainment, the initiative reflects MTN Nigeria’s commitment to creating opportunities for young Nigerians through creativity, innovation and strategic partnerships that support the country’s growing creative economy.
